Search engine optimization or SEO is the act of editing the on-page elements of a website as well as off-page elements in order to increase its rankings in search engines such as Bing, Google, etc. The entire point of increasing rankings is to make the website show up on the first page of the SERPs and ideally, on the first spot.
When this happens, the website typically gets the most traffic for that keyword. A website that ranks lower in the SERPs doesn’t get as much traffic and sites on the third page and back virtually get almost no traffic.
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Doing good SEO will enable you to get as much traffic or visitors to your website who you can convert into buyers or monetize in some way.
Now, Brisbane SEO in particular is all about getting a website to rank locally for search terms that are targeted towards people who live in Brisbane.
For example, a dentist who has his practice in Brisbane would likely attempt to get his site ranked for a keyword such as “root canal Brisbane”. Anyone who actually types in that keyword is probably looking for a dentist located in Brisbane to do a root canal procedure.
So, if the dentist can get his site ranked on the number one spot for that keyword, he would get a lot of leads that would result in more patients.
In order to make your website rank for location-specific keywords, you need to have content on your site that clearly shows that location.
So, in the example given above, the dentist should include his contact information on his site which clearly shows he is located in Brisbane.
Additionally, he should have pages on his site which refer to Brisbane so that Google and other search engines can clearly identify that he is located in Brisbane and rank him locally.
It is also important to create a GMB listing that shows the location of the business as well as important details such as the phone number, email address, list of services, etc.
Once you have created this listing, be sure to create backlinks to this listing. This will help to improve its rank in the GMB listings that sometimes come up when a person types in a location-specific service/company keyword.
Besides creating backlinks to your GMB listing, you also need to create powerful links to your website in order to increase your rankings. In most cases, you will be competing against other websites that want to rank for the same keyword.
So, you need to increase the power, trust, and authority of your site by getting strong backlinks from other related websites. This can be done by doing outreach to authority sites about dentistry, oral hygiene, health, and wellness, etc.
In closing, we have just covered the main aspects of executing local SEO. These are just the basics and there are many more details when it comes to on-page and off-page optimization.
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However, once you continuously work on improving your content and creating links, you will eventually gain the rankings and traffic your website deserves.