To rank well in the search engines (and boost your profits), don’t limit yourself to basic SEO techniquesIf you want to remain competitive, you have to follow the latest trendsNow, it’s all about technology purposefullyEmerging technologies are slowly but surely changing the SEO landscape.
Build technological change into your digital marketing strategy by exploring the myriad of possibilities it brings about
AS SEO becomes more sophisticated, you need to keep abreast of the constantly changing metrics to maintain your SERP position.
Natural Language Processing (NLP)
Natural Language Processing is the ability of a computer program to understand human language as it’s spoken and writtenIn December 2019, Google launched the BERT algorithm, which brought NLP into prominenceBERT stands for Bidirectional Encoder Representations from TransformersIt’s basically a neural network-based technique for natural language processing
BERT helps grasp the nuances and context of words in searchesMost importantly, it better matches search queries to resultsThanks to NLP, Google can understand the contents of websites and the intentions of users when searching online.
These days, it’s not just about authority and relevanceLet’s focus for a second on internal link building and context discovery
You can’t randomly place a link on a pageWhat matters is the context on the pageThe link text should be unique, meaningful when read out of context, and help users understand something about the webpage they’re taken to after they click the link
If the NLP system comes across a word it doesn’t understand, it’ll attempt to resolve its meaningShould it do so by referring to the material on your site, you’ll be rewarded with a boost in rankings.
Also Read: A Quick Guide To Brisbane SEO
People are more likely to use voice search to find the information they needThe days of typing into the search engine are nearly goneThe rising ownership of smart devices paired with the increasing eCommerce growth translates into the fact that consumer behavior has changed
The speech recognition technology in voice search accepts spoken commands and provides direct answers based on the search queriesHere’s how voice search affects SEO:
- Users can search for queries with natural-sounding phrases and get replies in a similar tone.
- Search queries are made using long-tail keywords.
- Voice search places emphasis on reliable and trustworthy content.
- Featured snippet optimization is closely intertwined with voice search.
Most people who use voice search use it to search for local items like restaurants, gas stations, and so onTake advantage of this opportunity to improve local SEOOne thing you can do is optimize for specific search enginesTake, for example, Google.co.uk
If you’re a US-based enterprise, it’s a good idea to collaborate with an SEO company LondonThe experts will provide helpful adviceFor instance, the SEO company might advise you to update your Google My Business listingDon’t go at it alone.
GPT-3 For Automated Content Creation
Back in September 2020, The Guardian made a lot of noise after publishing a story on its website written by a robot – more exactly, an AI algorithmThe editorial staff explained that the GPT-3 wrote the pieceGPT-3, or the Generative Pre-trained Transformer, is the third version of the tool.
It generates text using algorithms that are pre-trainedIt needs a small amount of input text to generate significant volumes of pertinent, sophisticated textGPT-3 For Automated Content Creation has been a dominant topic of discussion in the SEO industry.
Many say that GPT-3 can write copy as convincingly as humansIt can write about unfamiliar topics in any voice, style, or toneYou can leverage GPT-3 for automated content creation
This technology can help you out with email writingProvide some key pointers that you want to cover in the email, and the GPT-3 will write it for youEqually, you can use the robot for first draft writing
You can edit the draft afterward to make sure it expresses your brand personalityWhatever text you generate, make sure it doesn’t already existThere’s the risk of duplicate content.
SEO A/B Testing
A/B testing (split testing) involves presenting multiple variations of a web page for user feedback on usability and aestheticsPut simply, you split user traffic into two groups and serve the normal experience to half the users while the other half encounter a modified experience
According to the experts at Passion Digital, there are several on-page SEO elements that can be used for A/B testing, such as meta titles and descriptions, headlines, URL structures, CTAs, sales copy, product descriptions, and images or videos
The users are Google Bots and not end-usersCarrying out SEO A/B testing will help you understand what’s working and what’s notYour site won’t be negatively impacted by something out of your control.
Also Read: What Makes A Best SEO Agency In Singapore?
Finally, yet importantly, let’s not forget about mobile technologyIf your website isn’t optimized for mobile devices, it won’t be ranked high by search enginesThis is because they recognize the high volumes of traffic that come through mobile
More and more people are shifting to mobile, leaving behind desktop computers and laptopsGoogle, in particular, uses the mobile version of the content for indexing and content
This is what is called mobile-first indexingMobile-first indexing was enabled by default starting on July 1, 2019There are things you can do to make sure you rank well in the SERPs, such as:
- Speed up your siteThe loading speed is essential when it comes to the mobile version of your websiteCompress everything that you can, decrease the total number of RTRs, and activate Google AMP.
- Manage content for mobileTo amplify your mobile content efforts, it pays to break your articles into short paragraphs, offers a summary or highlights, eliminate unnecessary words, and use high-contrast colors.
Test how a visitor sees your site on a mobile deviceDo you have something concrete to certify you’re mobile-friendly?