The success of an e-commerce business depends on the number of visitors to your siteThis means you should up your SEO game to grow site traffic and boost the conversion rateSEO goes beyond keyword targeting and meta-data
While ecommerce link building is usually overlooked, it stands out for its effectiveness and success rateIn fact, Google’s algorithm uses links in its page ranking criteria.
But What Exactly Is Link Building?
As the name suggests, link building involves acquiring external links (backlinks) from other websites to bring traffic to your siteIdeally, people look for recommendations from relatives and friends when purchasing goods and servicesThey tend to trust these brands and perceive the companies’ products as safe.
Similarly, people will trust your content and products if they get recommendations from credible sourcesIf you are still striving to establish your brand credibility, having a popular website link back to your content can help boost your rankingIn a nutshell, link building entails having popular, trustworthy, and reputable businesses link to your website.
Also Read: So, What Technologies Are Impacting SEO Today?
Why Are Getting Links Beneficial to Your Business?
It Enhances Your Site’s Credibility
The main goal of Google is to give its users relevant results within the shortest time possibleEvery time you use a search engine, you hope to get relevant and valuable informationBut how do search engines verify the validity, relevance, and quality of information?
While the Google algorithm is highly advanced, it requires helpThis is where backlinks come in handyThe algorithm scans infographics or articles for linksThis inbound link indicates that your content might have relevant and helpful answersDiversified and healthy backlinks serve as an endorsement and boost the credibility of your page.
Increases Brand Visibility
The visibility of your website depends on the number of backlinks it hasWhen many sites link back to your content, it will appear at the top of search engine resultsThis means it will increase brand visibility and reach a wider audience.
Essentially, link building is vital in boosting website traffic and creating brand awarenessIn fact, it will reach new prospective clientsIf the links to your site keep popping up to your target audience, it will create the impression that your brand is reputable and worth trying.
Creates Relationships With Other Industry Players
Link building is a bridge to increasing meaningful interaction with other businesses in your fieldConnecting with other websites within your industry, in turn, helps you derive mutual benefitsRequesting other content creators to link back to your site is where the rubber meets the roadBut do not fret.
Before you reach out to other site owners, you should endeavor to understand the persona of their target audienceIt will help you create meaningful content that resonates with your audienceOnce you learn their language, proceed to craft a customized pitch.
There are tools to help scale your outreach campaign, but the conventional manual method works fineOnce you get links for the first time, you clear the pathway to get more in the futureSounds interesting, right? It is.
Help Boost the SEO Score
Lastly, link building affects your website’s health metricsVarious metrics that measure the health of your website include page rank (PR), domain authority (DA), and domain rating (DR)Well, it is practically impossible to control which sites will link back to your website
However, you should work towards getting a healthy website and a good backlink profileThe good news is that tools like Google’s Disavow link tool can help you remove the bad links that downgrade your metrics and site performance.
Also Read: 7 Most Popular ECommerce Platforms And What Makes Them The Best In The Market
Final Word
Ranking top in search engines and making sales without eCommerce link building is a tall orderLink building is one of the fundamental SEO toolsRemember that meaningful and relevant content is the cornerstone of an effective link-building strategy
With good content, liaise with other businesses to get backlinks and watch your search engine ranking, website traffic, and brand visibility improveA good return on investment will come hot on its heels.