You may have heard of UX writing as a relatively new profession, but it’s quickly becoming vital in the marketing and product world. Essentially, UX writers are responsible for improving the user experience by assessing, creating, and testing content.
They often work closely with developers to make sure that what they’re producing will be both appealing and functional. But what does this mean for someone looking to become a UX writer?
We’ll explore some of the responsibilities of a UX writer as well as an overview of what they do on a typical day.
1. Writing Copy for Digital Platforms
UX writers are responsible for creating copy that will convince users to interact positively with a product, whether they’re familiar with it or not. They work closely with developers to ensure that what they’re producing is clear, useful, and attractive.
This can entail writing copy for email campaigns, product descriptions, software tutorials (and the like), emails, help manuals, blog posts, etc.
These 6 steps for an efficient UX writing workflow are great for getting started with the basics. They can also help any other writer master the basics of this process.
2. Designing Prototypes
UX writers are also responsible for designing prototypes, which include wireframes and visual mockups. These require not only writing skills but often an artistic eye as well.
The advantage of these prototypes is that users (and developers/designers) can review them to better understand how they’re intended to function. It’s much easier to work out the kinks and correct any bugs before launching a full design.
3. Resolving Conflict & Product Disputes
UX writers are often tasked with resolving conflict and product disputes to ensure that every user has a positive experience interacting with the company’s products.
They might do this by pinpointing what content is causing frustration, removing it, and developing a solution. They might also suggest new methods for what content should be displayed to users in order to avoid confusion.
Also, the UX writer might take a more direct role when dealing with product disputes by working with the rest of the company to determine what kind of content is most valuable and how it should be displayed.
4. Collaborating with Developers
UX writers are frequently tasked with creating or revamping product content that will then be used by developers to optimize the look and feel of products.
This often takes place after wireframe prototypes have been reviewed. The developer will use this information to determine how content (such as copy, images, video, etc.) should be displayed on digital platforms like software or websites.
For example, if a UX writer is testing product imagery for an online store, the developer would then create code that will allow the content to function in a way similar to how it was designed.
5. Assessing and Reporting Data
Another common task performed by UX writers is assessing and reporting data. This entails compiling information about user preferences and interactions with products.
Developers often use this information when creating new updates or features. UX writers might also be asked to provide reports on user preferences, which can help inform future strategies for content creation and development.
Besides, focusing on one aspect of content creation, such as writing copy, can help identify how users respond to it and offer insight for future endeavors.
6. Testing Content in the Wild
UX writers also assist in testing product content in the wild. This entails experimenting with different types of copy, visual elements, and more in order to determine which works best for users.
UX writers can help to determine what copy and visual elements work best for an individual product, as well as what might be successful on a larger scale.
For example, a UX writer might test different subject lines or article headlines before launching a new email marketing campaign.
7. Applying Research from Other Disciplines
UX writers frequently rely on research from other disciplines to ensure that their content is as effective and efficient as possible.
UX writers might utilize user interviews, data analysis, surveys, and usability studies as a basis for creating the copy. This information can be integrated into products (like software features) or displayed externally (like blog posts).
Researching how users respond to different types of content can give UX writers insight into how they might cater future content to the needs of their audience.
8. Communicating with Stakeholders
UX writers must be able to communicate effectively with stakeholders, which is important since various departments within a company will likely have different goals for products/content.
For example, developers might want an app’s interface to be as simple and uncluttered as possible, while marketers might want it to communicate a specific message or value proposition.
UX writers often work with stakeholders during the planning process and throughout the development of new features/products in order to ensure that everyone is on the same page and their goals are being met.
How To Become A UX Writer?
Now that you understand some of the responsibilities of a UX writer, we can also take a look at how you might go about becoming one.
Many companies will hire writers with various backgrounds and skillsets, so it’s possible to gain experience in another field before applying for jobs as a UX writer. However, you can also enter the profession by taking some relevant courses and/or working with a UX team as an intern or assistant.
You might also want to take a look at online resources that can help you learn more about UX design and how you might go about gaining the right skills for this career path. Consider what skills you already possess or what interests you, which can help inform the steps you’ll need to take.
If you’re interested in becoming a UX writer, it’s important to understand what the job entails.
A UX writer must be able to communicate effectively with stakeholders and possess skills that are transferable or related to writing content for digital spaces like websites or software. Whatever your background may be, there are some steps you can take that will help prepare you for this career.
First off, consider whether any of your existing skills might make sense as they relate to user experience design (UX) work- if not, try taking courses, getting some relevant work experience, or even going back to school. We hope this article has helped you.