The COVID-19 pandemic has not put a damper on the need for legal services. Even with the shutdowns, legal services are projected to $767 billion this year. With so much growth in the industry, there’s more competition than ever before.
It’s more challenging to distinguish yourself in the marketplace, but it’s also an important opportunity to set yourself apart as a legal expert.
Your clients need your services, but it’s not always easy to connect with them. How will your potential clients know that your law firm is the right choice for their needs? Recent studies indicate that law firms now generate 70% of new cases via their website.
More prospects search for law firms to take action and more clients engage with law firms via social media.
Why are Law Marketing Tactics Important?
Law marketing tactics and techniques are important tools that allow you to differentiate yourself in the marketplace. You’re able to grow your client base without resorting to tactics that could adversely affect your reputation.
Marketing tactics also help you craft your public image and engage in real conversation with the clients and prospects who need you the most.
It’s no longer enough to take a hands-off or wait-and-see approach to online marketing. With the continued growth in legal services and the continued evolution of online engagement and demand for services, you must position yourself where your customers can find you.
The most successful law firms now have an effective website, and they’ve developed marketing tactics to optimize their online presence. So, how do they do it?
Top Strategies for Marketing Your Law Firm
There are lots of ways that you can market your law firm online, but we want to focus on the top strategies that will deliver the response you’re looking for right now. Which tactics will give you the biggest bang for your buck? You should have a fully developed Marketing Plan, with a focus on Website Design, Search Engine Optimization, and Pay-Per-Click advertising.
Of course, your Marketing Plan can and should include other strategies, as part of your integrated marketing approach.
We recommend you start with these pieces because it’s likely that you’ll immediately see a response from your efforts. These top strategies are also important strategic elements you can build upon for future marketing efforts at your law firm.
Now more than ever, your firm’s website is the first impression your prospects and clients get of your law firm. A well-designed website should demonstrate your credibility and professionalism while delivering all the messaging your prospects need to move forward with your services.
With proper planning, content development, and implementation, your website can establish you as an expert.
Website Design should make you stand out as the best law firm in your marketplace, but it’s not easy to achieve that dynamic look and feel without professional assistance.
Your Website Design should include your Practice Areas, Testimonials, Location(s), Biographies & Practice details, a Blog, and Case Studies. Your goal is to build a relationship with your clients predicated on trust.
Search Engine Optimization
Once you’ve implemented an effective design for your website, Search Engine Optimization (SEO) allows you to strategically build content to establish authority with your audience. SEO can push your site to the top of the Search Engine Results Page (SERP) to further build trust and your firm’s credibility with your audience.
Since one size does not fit all, we recommend that you work with a pro to optimize your website to deliver the best possible results for your online marketing efforts.
You need to focus your SEO campaigns, including keyword research, link building, on-page optimization, targeted strategies, accurate listings.
Pay-Per-Click (PPC) advertising allows you to target your marketing efforts to those prospects who are looking for your services in your region. With this strategy, you bid for keyword placement.
Since you can target your ads, and you only pay when a prospect visits your website, these customized campaigns are one of the best ways to develop your client base at your law firm.
While PPC advertising can be fast and effective for your firm, we recommend you work with a pro when you’re first setting up and rolling out your PPC account.
You need to target keywords that will generate qualified leads for your law firm, without the trial-and-error. When you work with a professional, you’ll get it set up right the first time.
Top Tips for Implementing Marketing Strategies for Your Law Firm
With proper planning and implementation, these marketing strategies will deliver the results you’re looking for.
But we also want to mention a few top tips that will support your efforts and allow you to engage more fully with your audience.
- Target your messaging. Don’t just expect that your audience will follow you and understand what you’re trying to say. Follow your prospects, work to understand your audience, and target your content and interactions to their needs for legal services.
- Build shareable content. It’s easy to just post content on your website without thinking about how well it will share on social media or even via a link. Sharing and referral generation are essential to the growth of your law firm, so make sure your content looks good no matter where or how it is shared.
- Use multimedia and graphics. Your clients and prospects are visual. They love to see it in color, with stats and details that will help them understand. So, it’s your job to deliver compelling content whether it’s infographics, video, photos, graphics, cartoons, etc. Those little nuggets should be accessible shareable, and unforgettable.
- Show yourself off. Who are you? What do you do? What is it about you your clients love and care about? It’s ok to show off some of your own personality on your website and via your social media posts. Your prospects and clients want to know who you are and why you are a lawyer they should trust with all their private personal details. So, show them!
Next Step: Hire Gladiator to Handle Your Marketing Today
Law Firm Marketing is not brain surgery, but it does take knowledge, skill, and understanding of the best ways to position your firm.
Marketing may not be the first thing you think about when you launched your firm, but it’s the catalyst by which you can grow and succeed. It’s also important to do it the right way to ensure that you’re positioning yourself and your firm as the legal authority your clients can trust.
At Gladiator Law Firm, we’re an award-winning law firm dedicated to your success. We help you understand the importance of marketing strategies, but we also help you put into practice website design, Search Engine Optimization (SEO), and Pay-Per-Click Advertising.
We’re standing by to consult with you and give you the tactics you need to succeed. Call 888-683-3212 to schedule your free consultation today.