Social media has taken over the marketing industry. Most brands would prefer to use social media as a marketing strategy other than traditional marketing methods. When you have your products on social media, you need to identify ways of getting your target audience to focus their attention on your products. How do you do this? You can create blogs, websites, carry out social monitoring, or listening, or you can get influencers or Key opinion leaders to help you market your brands. In this review, we will focus on KOLs and the benefit they offer to your company.
Who is a KOL?
A key opinion leader in marketing terms usually means a person who is an expert in a particular field in the industry.
Due to their level of expertise and knowledge, they have a strong presence in the market, and most people often respect their ideas. If you are a company owner, you might want to collaborate with a KOL if your main goal is to identify your brand with a specific target market. It is important to note that even though influencers and opinion leaders have several similarities, such as the massive following in social media sites, they are quite different in terms of their roles.
For example, a KOL has a more target audience, and are experts in a specific field in the industry. They have a massive following in the social media platform because their followers consider them authentic and trustworthy. Due to the close relationship with their audience, they often have a strong influence on consumers’ preferences and opinions. If you want your brand to gain a firm footing in the market industry, it would be best to seek KOL’s help. Some benefits come with having a key opinion leader in your company, as shown below.
Benefits of KOLs in the Industry
They help you target your intended audience. They play a large part in reaching out to your target audience, and you will be able to boost awareness or your product, while at the same time generating leads. In marketing, the hardest part is reaching out to your customers, and a KOL helps you do that. A KOL takes their time to engage with their customers, and this helps them grow a community that has an interest in certain products and services. For example, if your brand focuses majorly on makeup products, it would be ideal to hire a KOL who has interest and knowledge in this specific area.
KOLs help you make profits
If you are looking to generate leads or raise brand awareness to make profits, then a Key opinion leader would help you meet your goals. These KOLs would also help you identify areas in which you need to make necessary improvements for your profit to get more attention from consumers. Such advice goes a long way in helping you generate sales that would then lead to benefits.
They help you establish a large customer base
Apart from helping you identify your target market, KOLs will also help you reach a large number of customers within a short span. Traditional advertising will make you spend a lot of time and money before you reach your intended customers. Therefore, it is more comfortable to collaborate with a KOL, who has a large following on social media to help in advertising your product.
NetBase, which is a strong leader in social media analytics, recently merged with Quid, a Company that focuses on AI text analytics. The newly formed brand known as NetBase Quid will help expand the consumer and market intelligence platform. It will also help deliver insights
in various contexts that will amplify the existing business trends from structured and unstructured data.