Importance of Color in Mobile App Design
The structure of the mobile application plays a great role in attracting more customers. It is difficult to deny the color effect of device interface planning on users. It is important to highlight the selection of the appropriate tones and make the planning as easy to use as possible. And here, the biggest problem is that the choice of colors for several segments. Developers should know how to choose the color of the application icon, logo, color scheme, etc.
You should know the following statistics:
- 85% of buyers choose a product, paying attention to color. This is one of the main factors of choice.
- 90% of judgments about a product can be based only on color;
- It is proven that color can improve the impression of a read message, reveal emotions and, in general, positively influence a person’s attitude.
- Around 80% of people are sure that color improves brand recognition.
Meaning of the basic tones
When creating the device interface design, developers plan to follow fashion trends by choosing a color scheme. It should be noted that each tone has its own effect on communication with the user. We suggest that you analyze the subsequent basic tones and, therefore, the meaning they have:
- The red color realizes impulsiveness and a call to work;
- Yellow is the color of enthusiasm and optimism;
- Green is related to nature, also as money and wealth;
- Orange is the color of enthusiasm;
- Blue is the color of serenity and prosperity.
When visiting Google Play or Apple App Store, you can see a large number of application icons painted in a variety of colors. It is important to keep in mind that the color of the icon is mainly determined by what this application is. At this point, your understanding of the meaning of the shadows comes into play. When choosing Android application design or iOS application design, it is important to take advantage of current trends.
Color schemes and their types
Choosing the right color combination can be a priority to solve. There are several different aspects that you should simply focus on, such as choosing the predominant color of your brand. It is important to use simple tones that are pleasing to the user’s eyes. And the text in its background should be easy to determine. It is better to try to do it with two or three simple colors or use a color circle that has prepared solutions.
Among most of the color schemes that are used in the planning of a mobile application, it is worth noting the following:
- Monochromatic is one of the simplest schemes. It contains only one color and its tones;
- An additional circuit includes contrasting colors that contradict one another. Its main task is to focus the user’s attention;
- The composite scheme combines a basic color, which complements a pair of similar tones on both sides.
Adobe Color CC can simplify the work of designers. Its use allows it to be installed in any color as a base tone, as well as adding a palette.
When creating device interface planning, you must concentrate to paint the contrast. This technique is used to stop eyestrain and helps maintain the view of users. Avoid using two shades with low color contrast, which can cause distortions in text readability.
In addition to associations, color depth also affects a person’s response. Therefore, saturated colors attract user attention and slow it down for a more detailed examination. It is logical to use them in links, buttons and alerts. When developing an application for a mobile device, don’t overdo it with the utilization of such colors.
Weakly saturated tones can be divided into friendly (lighter) and business (darker). Its use depends on the content of the device, how these colors should talk to the user. Both groups are best used for menus, panels, etc. Gray, which can be a mixture of black and white, also blends perfectly with the other color. It gives a pleasant softness that will certainly please the user.
Bring the idea
In addition to the standard accents, where green is used for confirmation buttons or messages about a positive result of the operation, and red is used to highlight important information or an error message, it should be remembered that colors should not be present. You should also emphasize the information and the idea incorporated in the design of the application.
When, developing applications for mobile devices, please do not neglect the study of audience preferences. For example, it is known that women are more impressed by soft tones, and that men like dark, heavy and expressive colors. Children will be delighted with bright colors, and older people will like different shades mixed with neutral gray.
Simple color schemes
Too many colors can have a negative effect on the user, while the simplified colour scheme looks more attractive and causes the user only positive emotions. There are several predefined standard color schemes that facilitate the creation of user interfaces, website templates, etc. This is especially useful for beginners who do not yet have enough experience in selecting their own color scheme.
Monochromatic color schemes contain different tones within an equivalent tone. By changing the saturation and brightness of 1 color, you will create several new colors.
Consistent color scheme
A sequential pattern is created using three colors that are next to each other in the color wheel. This color scheme is organized sequentially. The task of a consistent scheme focuses on highlighting the most important design elements.